Two-Way Communication and Customer Loyalty

Customer Loyalty

The purpose of the research is to find out the impact of economic recession on customer loyalty to banks in the UK. This aim has been reached using methods of statistical analysis and through investigation of primary and secondary data. The methods of analysis that were implemented in the research included regression and correlation analysis of variance as well as chi-square tests. The data has...

Customer Loyalty

Manage Customer Loyalty and Profitability

Satisfaction Strength and Customer Loyalty

Although empirical research indicates that satisfaction is intimately linked to loyalty, anecdotal evidence reveals that many customers who state that they are very satisfied with a service provider nevertheless subsequently defect. In this paper, the authors focus on identifying which customers are vulnerable to defection despite stating high levels of satisfaction. Drawing on the emerging per...

Two-way Communication Channels

input at terminal 2 and Y2 the corresponding output. Once each second, say, new inputs xi and x2 may be chosen from corresponding input alphabets and put into the channel; outputs yi and Y2 may then be observed. These outputs will be related statistically to the inputs and perhaps historically to previous inputs and outputs if the channel has memory. The problem is to communicate in both direct...